Vocabulary churn & seasonality

Which words entered and left the house vocabulary as the market turned, and whether the writing has a calendar.

Rising vs fading words

Distinctive words whose use grew toward the recent years (rising) or faded from the early ones (fading). The pandemic vocabulary gives way to the affordability-and-rates vocabulary.

Rising
wordusesfirst seenlast seenpeak year
stepper29May 2021Apr 20242023
affordability138May 2021May 20262025
movers135Jun 2021May 20262025
sellers411May 2021May 20262025
mortgage386Jul 2021May 20262023
lull17Sep 2021Nov 20252025
mover22May 2021May 20262024
uptick8Jun 2021Dec 20252025
busier10Jan 2024Mar 20262025
pricing119May 2021May 20262025
downwards17Oct 2022Nov 20252025
seller106Jul 2021May 20262025
pent9May 2021Oct 20252021
subdued23Jul 2021Dec 20252025
stamp124May 2021Apr 20262025
Fading
wordusesfirst seenlast seenpeak year
headwinds20Mar 2022May 20252022
outstripping9Oct 2021Jan 20262022
enquiring18Jan 2022Apr 20262023
buyer533May 2021May 20262025
buyers535May 2021May 20262025
frenetic17Jun 2021Dec 20232021
competitively33Aug 2022May 20262023
slowdown22Jun 2021Dec 20252025
pandemic78May 2021Aug 20252023
enquiries33Aug 2021Nov 20252022
glut8Nov 2022Jan 20242023
buoyant11May 2021Mar 20252021
rises101May 2021May 20262022
discretionary12Dec 2022Dec 20252023
outset18Jul 2023May 20262023

Seasonal rhythm

Averaged by calendar month across all years. Net sentiment and the rate of calendar hooks (spring, autumn, new year, Boxing Day).

Net sentiment by month

Calendar hooks per 1k words