2026

5 reports · 5,078 words · net sentiment 5.71 per 1k (net reassuring).

202120222023202420252026

The year in review

A read of all of this year's reports.

A confident, story-driven start to the year that runs only from January to May 2026. The arc moves from a record-breaking January rebound after the Autumn Budget, through a flat February and steady spring, into a war-in-Iran shock that pushes mortgage rates up sharply, and lands on a market that holds up better than expected while splitting along regional lines. The through-line is resilience under pressure: prices and sales stay steady even as borrowing costs jump and global uncertainty mounts.

Themes

  • The year opens on a high: January posts the "largest ever January price jump" as confidence rebounds from Budget uncertainty, then prices flatten in February and settle into typical spring growth.
  • Geopolitics becomes a direct market input from March onward. The "war in Iran" drives mortgage rates from 4.25% to 5.42% inside two months, the single biggest force on the year's narrative.
  • A north-south divide hardens by May, with affordable northern regions (North East +2.7%, North West +2.6%, Scotland +4%) rising while London (-2.4%) and the South East (-1.6%) fall.
  • Buyer choice stays the constant backdrop: an 11-year high in homes for sale keeps a lid on price growth and pushes a steady refrain that sellers must price realistically.
  • First-time buyers anchor the resilience story, holding up even as borrowing costs climb.

Sentiment & tone

The writing carries genuine confidence and rarely softens its claims. It states outcomes plainly ("the market remains confident," "surprisingly strong," "the strongest start to a year for prices since 2020") rather than wrapping them in qualifiers. Even when reporting the rate shock, the tone stays measured and forward-leaning, framing higher rates as a pressure the market absorbs. Where caution appears, it is concrete rather than vague, tied to a specific unknown like the unfolding effect of the war.

Key words & phrases

The vocabulary leans on steadiness and surprise: "steady so far," "surprisingly strong" and "surprisingly well," sellers being "more restrained and realistic," and the May headline's "north-south divide." The image of buyer choice as a brake runs through every month, alongside the repeated warning against being "over-optimistic" on price. The contrast between homes "priced realistically from the outset" and those needing a reduction recurs as a numbers-backed motif (127 days versus 36).

Worth noting

  • A house-price report quantifies a war in pounds: April pins the rate jump to "before the start of the war in Iran" and prices the cost at "around £235" extra a month on a typical new mortgage.
  • The standout headline is January's record: "Largest ever January price jump," the biggest monthly rise since June 2015 in 25 years of the index.
  • Colleen Babcock's line captures the year's mood: "'steady rather than strong' is how I'd describe the start of this year's spring market."
  • A striking aside on world events versus housing need: April notes "home-movers are largely showing their usual resilience with their housing needs trumping other events."

What this year was about

Words this year used far more than the rest of the corpus — its preoccupations, not generic property language.

wordusesvs rest of corpus
iran9117.3×
restrained339.1×
rose532.6×
war929.3×
shaping426.1×
staying319.5×
review319.5×
entry319.5×
divide417.4×
listed715.2×
naturally313.0×
mom1212.0×

Tone profile

Hits in this year, raw and per 1,000 words.

categoryhitsper 1k words
superlatives316.1
hedges173.35
reassurance448.66
caution to sellers152.95
softening pivots6913.59

Headlines

Voices this year

Colleen Babcock (4), Matt Smith (1), Myles Moloney (1)

Sample report — May 2026

Affordability drives a north-south price growth divide, but market remains confident

  • Average price of property coming to market rises by 1.2% (+£4,333) in May to £378,304, exceeding the typical ten‑year May increase of 1.0% as market confidence remains surprisingly strong. However prices have fallen by 0.3% since May 2025
  • Buyer choice is at its highest for this time of year since 2015, and with 32% of existing homes for sale seeing a price reduction, new sellers need to price more competitively, as over-optimistic initial pricing is leading to longer selling times
  • The housing market remains confident overall despite global uncertainty and resulting cost-of-living pressures, with the number of sales agreed just 4% below last year when mortgage rates were significantly lower, yet still up 2% on the same period in 2024
  • The number of sales agreed in the heavily mortgage-dependent first-time buyer sector is continuing to hold up (also 4% below last year) but is dependent on lenders continuing to lend at higher Loan-To-Value ratios
  • In this sector we have also seen an annual drop in average prices of 0.7% which is helping to ease affordability at the entry level, contrasting to the 0.3% national fall in prices for the market overall

The average price of newly-listed homes for sale rises by 1.2% (+£4,333) in May to £378,304, exceeding the typical ten-year May increase of 1.0% and signalling a stronger than usual seasonal uplift. Housing market activity remains surprisingly confident overall despite global uncertainty and the resulting cost-of-living pressures.

However, despite this broadly resilient monthly snapshot, buyer affordability is driving a clear year-on-year north–south divide in price growth. While the national average shows an annual price fall of 0.3%, this masks major regional discrepancies. The more affordable North East (+2.7%) and North West (+2.6%) are continuing to grow, while London (‑2.4%) and the South East (‑1.6%) are seeing price falls. This uneven price performance is unfolding against a backdrop of an 11-year high in buyer choice. With the number of homes for sale at its highest level for this time of year since 2015 and 32% of listings of existing homes for sale seeing a price reduction, new sellers need to price more competitively, as over-optimistic initial pricing is leading to longer selling times.